Permission Marketing: Turning Strangers Into Friends And Friends Into Customers

Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
Tags: Seth Godin

The founder of Yoyodyne explains how marketing specialists can shape messages to promote a willing acceptance by consumers and offers advice on how to enhance marketing effectiveness by building long-term relationships with customers, creating trust, building brand awareness, and more. 40,000 first printing. Tour.