Fair Trade In Csr Strategy Of Global Retailers
Tags: Renata Nestorowicz

Corporate social responsibility (CSR) and fair trade have become topics of significant interest as major global retailers dominate the marketplace. While these topics are well-known, there has been little to no investigation into the changing social and economic relationships among retailers and stakeholders. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the effectiveness of their fair trade strategy. Using Polish market research, Nestorowicz and Stefanska analyze the aggressive and detrimental competition between retailers such as H&M, Ikea, and Tesco to emphasize the benefits of CSR strategy for direct stakeholders and society at large.