Fraud Prevention In Online Digital Advertising

Fraud Prevention In Online Digital Advertising
Tags: Xingquan Zhu

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

Related Books

Fraud Prevention In Online Digital Advertising (springerbriefs In Computer Science)

Fraud Prevention In Online Digital Advertising (springerbriefs ...

Infrastructure Software Modules For Enterprises: Flexible Software Systems, Module Use-cases, And Wireframes

Infrastructure Software Modules For Enterprises: Flexible Software ...

Aws Certified Sysops Administrator Practice Tests: Associate Soa-c01 Exam

Aws Certified Sysops Administrator Practice Tests: Associate ...

Real-time Phoenix: Build Highly Scalable Systems With Channels

Real-time Phoenix: Build Highly Scalable Systems With ...

Sobranie Sochineni V 6-i Tomakh

Sobranie Sochineni V 6-i Tomakh

Apple Macos And Ios System Administration: Integrating And Supporting Iphones, Ipads, And Macbooks

Apple Macos And Ios System Administration: Integrating ...

Machine Learning And Knowledge Discovery In Databases: European Conference, Ecml Pkdd 2019, Wurzburg, Germany, September 1620, 2019, Proceedings, Part Ii (lecture Notes In Computer Science (11907))

Machine Learning And Knowledge Discovery In Databases: ...

Build Chatbot Interactions: Responsive, Intuitive Interfaces With Ruby

Build Chatbot Interactions: Responsive, Intuitive Interfaces With ...