CHEMISTRY & CHEMICAL REACTIVITY, 7e, combines thorough instruction with powerful multimedia tools to give you a deeper understanding of general chemistry concepts. The book has a long-standing reputation for logical organization macro to micro orientation a superior art program and state-of-the art media, which is expanded in the new edition. The text clearly emphasizes the visual nature of chemistry and illustrates the close interrelationship of the macroscopic, symbolic, and particulate levels of chemistry. With clear writing, seamless technology integration, and robust homework/assessment tools, CHEMISTRY & CHEMICAL REACTIVITY, 7e, equips you with tools to empower the mastery, assignment, and assessment of chemical principles. The text's art program reveals these three levels in engaging detail--and is fully integrated with new key media components. The Web-based tutorial CengageNOW™ generates a personalized study plan to meet your specific needs and includes Go Chemistry mini video lectures and flash cards that offer the perfect quick review for students on the go. Fully customizable OWL is a Web-based homework system that maximizes study time and offers an optional e-book. With hundreds of guided simulations, animations, video clips, and more, CHEMISTRY & CHEMICAL REACTIVITY, 7e, is more completely integrated with accompanying technology than any other text on the market.