The Chef Architect: Concept Development & Design

The Chef Architect: Concept Development & Design
Tags: Fred Raynaud

WACS Global Certified Master Chef, Fred Raynaud, shares insight and wisdom in this cutting edge book on concept development and restaurant design. Fred Raynaud tackles the subject of concept development & design and teaches the culinarian how to harness their inner designer and bring to life their concept. The Chef Architect takes you on the journey from ideation and product branding to design, development, and construction. In this updated 2nd edition, Fred Raynaud explores ideas in New Product Development, Research & Development, menu engineering, ideation, and kitchen design.