Includes 10 handy doand don ts of strategy development . Need powerful decision-making tools at your fingertips? . Want to get the most out of strategic thinking models like Porterfive forces? . Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast. 'A highly practical, punchy and brilliantly written guide to strategy. Perfect for managers who need to make big decisions with limited time.' CHARLES IND, Managing Partner, Bowmark Capital LLP "