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Book Category: Business and Job
Posted by quantum 11-01-2017, 12:45


Marketing And American Consumer Culture: A Cultural Studies Analysis

by Arthur Asa Berger

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Marketing And American Consumer Culture: A Cultural Studies Analysis

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.

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